You may or may not know this about me, but I love surfing.

When I started, it was really hard and I’m sure quite a few people laughed at me as I repeatedly fell on my face while I was learning (hurting myself a few times along the way). But now, I’m pretty good.

How did I do it? I did the reps. I made my desire to learn to surf greater than my fear of being made fun of. Then, I did the reps.

How do you get better at something? Simple. Do the reps.

If you don’t know what “reps” are, they are “repetitions.” If you want big biceps, you’ve got to put in the time and do the reps.  If you want to get better at Level I drills from Insanity, you’ve got to put in the reps. If you want to learn how to surf, you’ve got to put in the reps.

Everyone generally acknowledges that these things are true. We all know that we can’t snap our fingers and be good at something as hard as pull ups or as tricky as surfing. Most people understand that and they are willing to give it some time in order to master a difficult physical skill.

So, why don’t people understand that if they want to be good at being a Team Beachbody Coach, they need to do the reps?

I see way too many people that Invite a few people to the Beachbody Challenge and then give up when they don’t form the largest Challenge Group in the history of Challenge Groups. Or, they open up a Facebook Like Page and work it for a week and then walk away from it thinking it won’t work.

I’m not sure whether people assume that they just can’t learn these skills or if they just don’t understand this simple truth. If you want to get better at something, you’ve got to do the reps.

Being a Coach means mastering a few essential skills. You’ve got to get good at the Three Vital Behaviors. You’ve got to learn how to communicate with people. Eventually, you’ll need to learn how to be a leader. Getting an education in social media helps as well.

None of these things are inherent characteristics that people are born with. I knew absolutely nothing about blogging or social media when I became a Coach in 2009.

No, these sorts of things are simply skills. Just like pull ups, push ups, surfing, or any other physical skill, the way to get better at being a Coach is to do the reps.

There are a lot of times that I’m talking to someone and I know—I just know—that we aren’t going anywhere. They aren’t going to be a part of my Challenge Group or buy Shakeology and they aren’t going to become a Coach. Do I simply walk away from them? Nope. I keep going with them because that’s a rep and the more reps I do the better I’m going to be at this business. I never know when some part of that conversation (maybe a new way to handle an objection) will come out of what some may view as a fruitless conversation. That’s how I view the people that say “No.” They are “reps.” Nothing more.

If you are committed to being a good Coach, understand that you need to do the reps. You’ll need to love to hear “No.” That’s the path to getting better.

You’ve got a shot at it each and every day. Keep being proof the product works. Keep doing your personal development and Invite, Invite, Invite.

If you do those things, you are going to get good at them—and if you get good at them you’ll be a good Team Beachbody Coach.