PicMonkey and Canva
In today’s social networking era, one of your most powerful marketing tools are consistently branded graphics that both provide value to your customers and highlight your business. We consider it an investing in our business to create branded, professional, and shareable graphics.
You do NOT need to spend your time and money taking a Photoshop course or buying Adobe’s full creative suite. In this post, I’m going to share our two favorite resources for editing and manipulating images AND other content (like newsletters, eBooks, etc.).
Where to Use Branded Graphics
We use branded graphics all over the place. Every single one we put out there includes our company name and website. Here are some ideas for you:
- Social profile cover photos (Facebook, Twitter, Pinterest, etc.)
- An Instagram or Facebook campaign
- Inspirational and motivational quotes
- Healthy recipes (including Shakeology)
- Thumbnail images for your YouTube or Vimeo videos
- Pinterest pinnable featured images for your blog posts
- Pinterest board cover photos
- Recognition announcements for your team
Every time someone sees one of your graphics, they remember you. The better they are, the more likely they are shared, making the remembering exponential.
About PicMonkey and Canva
PicMonkey and Canva are online programs that are simple to use, inexpensive, and totally intuitive. Both of these platforms were created to allow you to manipulate photos (i.e., adjust lighting, crop, use effects), create cool font-based graphics, or even layout an entire flyer or newsletter using pre-made templates.
Each platform has a host of templates, fonts, and clipart available, as well as robust tutorials. They both provide the ability to store your graphics in their hub for future easy editing and share your completed graphics on social media directly from their site.
Each of these sites has their plusses and minuses, which is why we use both. Here is a quick side by side comparison:
|Free Trial||7 days||30 days of Level 2 with subscription|
|Online | App||Yes | Supports Android & Apple||Yes | Supports Apple only|
|Ease of Use||Menu-based; a little challenging||Very intuitive; a bit glitchy at times|
|Storage||50 images with Basic membership; unlimited in higher levels||Unlimited|
|Templates||Many to chose from; most require purchase at Basic Level||Lots of predesigned pieces; some free, many for purchase*|
|Tutorials||Tons; many video based.||Large library of articles and tutorials|
|Clipart & Images||Moderate library of choices||Very large library of choices|
* Here’s a little Canva tip—the pre-made graphics that cost money are just charging you for the IMAGE. If you delete their image and use your own, you will NOT be charged!
Now, go explore and see which format works best for you! If you’re just starting out, PicMonkey is a good place to start. Trust me, this is money well spent as it will save you lots of time!
A Gift for You!
Here’s a BIG reward for you paying attention and doing your training! Here are a BUNCH of ready made graphics that we made that we’re sharing with YOU: