PicMonkey and Canva
In today’s social networking era, one of your most powerful marketing tools are consistently branded graphics that both provide value to your customers and highlight your business. We consider it an investing in our business to create branded, professional, and shareable graphics.
You do NOT need to spend your time and money taking a Photoshop course or buying Adobe’s full creative suite. In this post, I’m going to share our two favorite resources for editing and manipulating images AND other content (like newsletters, eBooks, etc.).
Where to Use Branded Graphics
We use branded graphics all over the place. Every single one we put out there includes our company name and website. Here are some ideas for you:
- Social profile cover photos (Facebook, Twitter, Pinterest, etc.)
- An Instagram or Facebook campaign
- Inspirational and motivational quotes
- Healthy recipes (including Shakeology)
- Thumbnail images for your YouTube or Vimeo videos
- Pinterest pinnable featured images for your blog posts
- Pinterest board cover photos
- Recognition announcements for your team
Every time someone sees one of your graphics, they remember you. The better they are, the more likely they are shared, making the remembering exponential.
About PicMonkey and Canva
PicMonkey and Canva are online programs that are simple to use, inexpensive, and totally intuitive. Both of these platforms were created to allow you to manipulate photos (i.e., adjust lighting, crop, use effects), create cool font-based graphics, or even layout an entire flyer or newsletter using pre-made templates.
Each platform has a host of templates, fonts, and clipart available, as well as robust tutorials. They both provide the ability to store your graphics in their hub for future easy editing and share your completed graphics on social media directly from their site.
Each of these sites has their pluses and minuses. At this point, we strongly recommend you go with Canva. Not only have they positioned themselves as the industry leader, but we create product graphic assets on Canva and share them with our coaches.
For your information, here is a quick side by side comparison:
|Free Trial||7 days||30 days of Level 2 with subscription|
|Online | App||Yes | Android & Apple app||Yes | Supports Apple only|
|Storage||1 GB cloud storage||Unlimited|
|Templates||Many||8,000+ in Basic membership; 60,000+ in Pro and Enterprise levels*|
|Tutorials||Tons; many video based||Large library of articles and tutorials|
|Clipart & Images||Moderate library of choices||Hundreds of thousands with Basic membership plus even more for purchase; 4+ million with Pro and Enterprise|
|Fonts||Expansive; can upload your own||Very large library of choices; can upload your own (with Pro and Enterprise account)|
|Downloadable Format||JPG or PNG||Very large library of choices|
|Other||Touch-up tools, shareable folders, real time edit sharing, one click background remover (NOT available in Basic plan), team sharing (Team plan only)||One click design resize, ability to create your own custom shareable templates, Branding kit (single available with Pro account; multiple with Enterprise account)|
* Here’s a little Canva tip—the pre-made templates that cost money are just charging you for the IMAGE. If you delete their image and use your own, you will NOT be charged!
A Gift for You!
Here’s a BIG reward for you paying attention and doing your training! Here are a BUNCH of ready made graphics that we made that we’re sharing with YOU:
(NOTE: In order to work properly, you must be on a desk or laptop computer to access the graphics from this link. If you’re on a mobile device, after clicking below, you will have to click on Photos > Albums in the left menu to get where you’re supposed to be!)